BUSINESS MARKETING

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In our blog post each Sunday, we take a step back to focus on “The Big Picture”. This blog post serves two purposes:

1. To help our new users get oriented and learn what PayBox is all about.

2. To help our existing users stay up-to-date and focused on our goals as we continue to develop the PayBox service.

Marketing planning aims and objectives

Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lie the "corporate mission," which in turn provides the context for these corporate objectives. In a sales-oriented organization, the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission.

This "corporate mission" can be

thought of as a definition of what the organization is, of what it does: "Our business is

BUSINESS AND MANAGEMENT: Greater minds don't have to think alike: "Is this the right programme for you? Designed for Senior Managers who must deliver highly relevant strategies, this programme takes time o..."

Apple had a lot of big numbers to share during their Q1 2011 earnings today. And while the biggest unsurprisingly belonged to the iPhone, the iPad numbers are also very, very impressive. How impressive? The iPad business is already a bigger business than Apple’s portable computer business. That includes MacBooks, MacBook Pros, and MacBook Airs. And it’s within spitting distance of surpassing Apple’s entire Mac business in terms of revenue.

Last quarter, Apple sold 7.33 million iPads. Broken down, they made just over $4.6 billion off of the product for the quarter. That puts it ahead of the $3.69 billion the MacBook business made for Apple during the same time frame.

The iPad actually

Immortalized in rap songs, examined in books on inner city life and discussed on Facebook, the federal benefits check has developed into a social and cultural icon. The checks have generated a “first of the month” economy in some places, as lottery revenue increases and lines at liquor stores and discount retailers swell. And in some communities, the checks serve as security to borrow cars, get a loan or sleep for a few days in someone’s house in hard times, said Sudhir Venkatesh

When change is imposed (as in downsizing scenarios), clearly the most important determinant of "getting through the swamp", is the ability of leadership to...well, lead. The literature on the subject indicates that the nature of the change is secondary to the perceptions that employees have regarding the ability, competence, and credibility of senior and middle management.

If you are to manage change effectively, you need to be aware that there are three distinct times zones where leadership is important. We can call these Preparing For the Journey, Slogging Through The Swamp, and After Arrival. We will look more carefully at each of these.

In an organization where there is

Managers often make the mistake of assuming that once a change is started, that employees will see that it is going to take place, and get on side। This is rarely the case। Because change causes fear, a sense of loss of the familiar, etc।, it takes some time for employees to a) understand the meaning of the change and b) commit to the change in a meaningful way। It is important to understand that people tend to go through stages in their attempts to cope with change। Understanding that there are normal progressions helps change leaders avoid under-managing change or over-reacting to resistance।

As we go through the stages, you will probably find many similarities with the process a person goes through with the loss of a loved one.